Recommended Reading: Blue Ocean Strategy

I spent the morning listening to an audible book while working called Blue Ocean Strategy. It's a resource for developing a blue ocean approach to marketing strategies, as most seem to be accustomed to red ocean thinking. For me the book basically confirmed that I am already a marketing genius because it's a virtual blueprint to how I already think (yes, I am learning to give myself credit where credit is due). Overall I value this book because it will help me stay focused and aligned while still thinking outside the box because I often get scatter-brain.

I personally prefer audible books because I like to multi-task but I must warn you in this case. They could have chosen someone who sounds a lot less boring to read this book. However, If interested in the book or audible check out the link below.

Sample Audio Available